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20 years later and we’re still talking about @twilight. And that’s on brand longevity.
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adweek
20 years later and we’re still talking about @twilight. And that’s on brand longevity.
For the first time in @NPR's 56-year history, the media organization has altered its logo, encouraging curiosity. “For Your Right to be Curious,” created by @Mischiefusa, replaces the letters of its name with the questions “how,” “who,” and “why.” As part of the initiative, NPR will swap out its logo at its Washington D.C. headquarters, billboards in New York City and Chicago, and across video and social media. “With a simple reframe, we sought to link the iconic NPR brand with the words so often at the initial spark of curiosity,” said Greg Hahn, co-founder and CCO of Mischief. Read more at the 🔗 in bio
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adweek
For the first time in @NPR's 56-year history, the media organization has altered its logo, encouraging curiosity. “For Your Right to be Curious,” created by @Mischiefusa, replaces the letters of its name with the questions “how,” “who,” and “why.” As part of the initiative, NPR will swap out its logo at its Washington D.C. headquarters, billboards in New York City and Chicago, and across video and social media. “With a simple reframe, we sought to link the iconic NPR brand with the words so often at the initial spark of curiosity,” said Greg Hahn, co-founder and CCO of Mischief. Read more at the 🔗 in bio
The June issue of ADWEEK is here. 🫧 @priyankachopra has built a career on outpacing expectations, and her newest endorsement proves it. At 18, she began learning the mechanics of brand ambition. Today, she is rewriting the rules of luxury partnerships. Our June cover story follows how Chopra Jonas and her longtime manager, @anjula_acharia, navigated a rare, neatly divided dual arrangement between two luxury brands: @rolex and @bvlgari. They did it by leaning on trust, category clarity, and Chopra Jonas’s singular global fluency. It’s a portrait of modern celebrity as strategy: part artistry, part diplomacy, and all momentum. Read the full story at the link in our bio. 📝 @trishlaostwal 📸 @johnyjacobsmadeit @nishajohny
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adweek
The June issue of ADWEEK is here. 🫧 @priyankachopra has built a career on outpacing expectations, and her newest endorsement proves it. At 18, she began learning the mechanics of brand ambition. Today, she is rewriting the rules of luxury partnerships. Our June cover story follows how Chopra Jonas and her longtime manager, @anjula_acharia, navigated a rare, neatly divided dual arrangement between two luxury brands: @rolex and @bvlgari. They did it by leaning on trust, category clarity, and Chopra Jonas’s singular global fluency. It’s a portrait of modern celebrity as strategy: part artistry, part diplomacy, and all momentum. Read the full story at the link in our bio. 📝 @trishlaostwal 📸 @johnyjacobsmadeit @nishajohny
After spending 10 years at @PepsiCo, @BadassBoz chose to step away from her role as she navigated the tremendous loss of her husband to cancer. She was faced with a decision: Stay in New York City where she spent so many years with her husband, or move to Los Angeles to get a new outlook on life. Against the advice of her peers and mentors, she chose the latter, and it worked out for her in more ways than she could have imagined. During Brandweek, Bozoma Saint John captivated the crowd, discussing the importance of tapping into your desires, knowing your intuition, and pivoting instead of standing still.
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adweek
After spending 10 years at @PepsiCo, @BadassBoz chose to step away from her role as she navigated the tremendous loss of her husband to cancer. She was faced with a decision: Stay in New York City where she spent so many years with her husband, or move to Los Angeles to get a new outlook on life. Against the advice of her peers and mentors, she chose the latter, and it worked out for her in more ways than she could have imagined. During Brandweek, Bozoma Saint John captivated the crowd, discussing the importance of tapping into your desires, knowing your intuition, and pivoting instead of standing still.
@sydney_sweeney is back with @americaneagle, swapping blue jeans for denim shorts in the new “Syd for Short” campaign, with videos and stills set at home, the beach, and on errands. A 15-second hero spot shows multiple denim looks against a blue-sky backdrop, ending with her joking, “What brand am I wearing? … Yeah, that one.” The collaboration follows last summer’s campaign, which drew backlash and “pro-eugenics” accusations, but still drove 40 billion impressions, 790,000 new U.S. customers, and a 4% loyalty lift, alongside AEO’s record $1.8B quarter. American Eagle is now leaning into shorts with 200+ styles, 850 more coming, and a “Syd’s Shop” edit styled with @mollyddickson. “Everything you see is what I would wear every day. Molly and I really make sure that we’re putting me in stuff that I would be super excited by and that ‘Syd’ would wear during the summer,” the actress exclusively told ADWEEK. “That’s why you see me as playful, happy, and naturally me.” Read more at the link in our bio. 👖
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adweek
@sydney_sweeney is back with @americaneagle, swapping blue jeans for denim shorts in the new “Syd for Short” campaign, with videos and stills set at home, the beach, and on errands. A 15-second hero spot shows multiple denim looks against a blue-sky backdrop, ending with her joking, “What brand am I wearing? … Yeah, that one.” The collaboration follows last summer’s campaign, which drew backlash and “pro-eugenics” accusations, but still drove 40 billion impressions, 790,000 new U.S. customers, and a 4% loyalty lift, alongside AEO’s record $1.8B quarter. American Eagle is now leaning into shorts with 200+ styles, 850 more coming, and a “Syd’s Shop” edit styled with @mollyddickson. “Everything you see is what I would wear every day. Molly and I really make sure that we’re putting me in stuff that I would be super excited by and that ‘Syd’ would wear during the summer,” the actress exclusively told ADWEEK. “That’s why you see me as playful, happy, and naturally me.” Read more at the link in our bio. 👖
Holding space for all the feels we get from @WickedMovie 🫧
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9mo ago
adweek
Holding space for all the feels we get from @WickedMovie 🫧
@fujiikaze’s albums move visually from black and white to color to sepia, reflecting different stages of his artistic journey. Ahead of his @coachella performance this weekend, he discussed these choices with ADWEEK. ☺️
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adweek
@fujiikaze’s albums move visually from black and white to color to sepia, reflecting different stages of his artistic journey. Ahead of his @coachella performance this weekend, he discussed these choices with ADWEEK. ☺️
Class is in session!!! “Dr. Squatch’s Foundation for Odor eXcellence,” is a six-part series starring @meganfox as Professor Fox, head professor at The Dr. Squatch Foundation for Odor Excellence, also known as The F.O.X. “Our mission from the very beginning has been to inspire and educate men to be happier and healthier,” said John Ludeke, chief brand officer of @DrSquatch. “We want to find a way to connect and to capture people’s attention through really entertaining, fun content. Then once we have people’s attention, we can educate them on the different ingredients and why some of these things might be better.” The innuendo and pun-laden campaign will roll out globally across all major channels, including TV, CTV, and social. See more spots from the campaign at the 🔗 in bio
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adweek
Class is in session!!! “Dr. Squatch’s Foundation for Odor eXcellence,” is a six-part series starring @meganfox as Professor Fox, head professor at The Dr. Squatch Foundation for Odor Excellence, also known as The F.O.X. “Our mission from the very beginning has been to inspire and educate men to be happier and healthier,” said John Ludeke, chief brand officer of @DrSquatch. “We want to find a way to connect and to capture people’s attention through really entertaining, fun content. Then once we have people’s attention, we can educate them on the different ingredients and why some of these things might be better.” The innuendo and pun-laden campaign will roll out globally across all major channels, including TV, CTV, and social. See more spots from the campaign at the 🔗 in bio
@gap’s fall 2026 campaign introduces a new creative approach built to connect with Gen Z. The spot, “Denim on Your Own,” features musician @malcolmtodd and Obsession actress @indenavarrette, set to Todd’s rendition of @robynkonichiwa’s “Dancing on My Own.” Instead of Gap’s usual choreographed routines, the brand worked with a movement director to spotlight looser, more personal motion. The spot was directed by @tanumuino. 🔗 in bio for more.
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adweek
@gap’s fall 2026 campaign introduces a new creative approach built to connect with Gen Z. The spot, “Denim on Your Own,” features musician @malcolmtodd and Obsession actress @indenavarrette, set to Todd’s rendition of @robynkonichiwa’s “Dancing on My Own.” Instead of Gap’s usual choreographed routines, the brand worked with a movement director to spotlight looser, more personal motion. The spot was directed by @tanumuino. 🔗 in bio for more.
Meal Diamond has been revealed. @hellmannsmayonnaise’s hot new mystery act is @thelonelyisland frontman and @NBCSNL alum @AndySamberg! Like Hellmann’s 2025 Super Bowl spot, the ad is set in a deli and sees Samberg adapt the lyrics to Diamond’s 1969 hit “Sweet Caroline,” startling diners — including actor @ellefanning— with a high-energy performance dedicated to his pre-show ritual: eating a sandwich made with Hellmann’s mayonnaise. The ad was created by @vml_global, @WPP Unite, and @Edelman, and directed by Tom Kuntz, who is famous for reinvigorating @oldspice through the iconic “The Man Your Man Could Smell Like” 2010 Super Bowl campaign. What did you think of the ad? Get more at the 🔗 in bio.
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adweek
Meal Diamond has been revealed. @hellmannsmayonnaise’s hot new mystery act is @thelonelyisland frontman and @NBCSNL alum @AndySamberg! Like Hellmann’s 2025 Super Bowl spot, the ad is set in a deli and sees Samberg adapt the lyrics to Diamond’s 1969 hit “Sweet Caroline,” startling diners — including actor @ellefanning— with a high-energy performance dedicated to his pre-show ritual: eating a sandwich made with Hellmann’s mayonnaise. The ad was created by @vml_global, @WPP Unite, and @Edelman, and directed by Tom Kuntz, who is famous for reinvigorating @oldspice through the iconic “The Man Your Man Could Smell Like” 2010 Super Bowl campaign. What did you think of the ad? Get more at the 🔗 in bio.
We, too, are California Dreamin' on this winter day @NBC’s first promo for the @LA28 Summer Olympic Games features @KateHudson performing “California Dreamin’” by The Mamas & the Papas, in addition to @TeamUSA @Olympics and @Paralympics champions, hopefuls, and stars, including @jackalxy, @perrisbenegas, @kingben, @JordanChiles, and @kellycheng. “With Kate Hudson at its centre, this piece captures the spirit and unmistakable energy of Los Angeles – a love letter to the city and a powerful invitation to dream ahead to the Summer Games in 2028," said Jenny Storms, CMO of @NBCUniversal TV and streaming. Read more at the 🔗 in bio.
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adweek
We, too, are California Dreamin' on this winter day @NBC’s first promo for the @LA28 Summer Olympic Games features @KateHudson performing “California Dreamin’” by The Mamas & the Papas, in addition to @TeamUSA @Olympics and @Paralympics champions, hopefuls, and stars, including @jackalxy, @perrisbenegas, @kingben, @JordanChiles, and @kellycheng. “With Kate Hudson at its centre, this piece captures the spirit and unmistakable energy of Los Angeles – a love letter to the city and a powerful invitation to dream ahead to the Summer Games in 2028," said Jenny Storms, CMO of @NBCUniversal TV and streaming. Read more at the 🔗 in bio.
Please do not disturb, we're busy watching @gap's new campaign with @itsyoungmiko!!! Directed by @bethany.vargas, shot by @oliviamalone, and choreographed by @ztato, “Sweats Like This” presents a fresh version of Young Miko’s “WASSUP," with 26 monochromatic dancers who move freely in grey GapSweats alongside the artist. “Latin music has long been a cultural unifier. It’s universally energetic, emotional, and deeply connective. Today, it’s shaping global sound, style, and movement,” said Fabiola Torres, Gap’s global CMO. Presenting the Spring campaign as a music video “allows the brand to live inside culture, not sit next to it,” Torres added. 👏 Read more at the 🔗 in bio
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adweek
Please do not disturb, we're busy watching @gap's new campaign with @itsyoungmiko!!! Directed by @bethany.vargas, shot by @oliviamalone, and choreographed by @ztato, “Sweats Like This” presents a fresh version of Young Miko’s “WASSUP," with 26 monochromatic dancers who move freely in grey GapSweats alongside the artist. “Latin music has long been a cultural unifier. It’s universally energetic, emotional, and deeply connective. Today, it’s shaping global sound, style, and movement,” said Fabiola Torres, Gap’s global CMO. Presenting the Spring campaign as a music video “allows the brand to live inside culture, not sit next to it,” Torres added. 👏 Read more at the 🔗 in bio
@benstiller and @bensonboone are bringing Disco Fever and Banana backflips to the Super Bowl. 🪩 The two star in @instacart’s 2026 Super Bowl ad, returning after last year’s successful mascot-filled debut. The 30-second spot features the duo in matching disco suits, with Boone singing “Instacart lets you choose your bananas” in falsetto, highlighting the app’s product selection feature. The ad will air in the first quarter on Feb. 8. Agencies: Local Produce, @bbdo, @mccann_mw What do you think of the ad?
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adweek
@benstiller and @bensonboone are bringing Disco Fever and Banana backflips to the Super Bowl. 🪩 The two star in @instacart’s 2026 Super Bowl ad, returning after last year’s successful mascot-filled debut. The 30-second spot features the duo in matching disco suits, with Boone singing “Instacart lets you choose your bananas” in falsetto, highlighting the app’s product selection feature. The ad will air in the first quarter on Feb. 8. Agencies: Local Produce, @bbdo, @mccann_mw What do you think of the ad?
No, we aren’t crying..😭 @disneycruiseline’s new “Midnight Magic” ad, which debuted during the 98th @theacademy Awards on @abc, uses real guest-inspired moments to trace a father and son’s shipboard ritual across their lives, showing that Disney cruises are less about the destination and more about the lasting connections and feelings they create. 🔗 in bio for more.
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adweek
No, we aren’t crying..😭 @disneycruiseline’s new “Midnight Magic” ad, which debuted during the 98th @theacademy Awards on @abc, uses real guest-inspired moments to trace a father and son’s shipboard ritual across their lives, showing that Disney cruises are less about the destination and more about the lasting connections and feelings they create. 🔗 in bio for more.
How many celebrities and athletes did you spot in @Nike’s six-minute @FIFAWorldCup film? Created by @WiedenKennedy and directed by @dan.streit, Nike’s film is a chaotic, joyful anthem that attempts to win over both young, devoted fans and the soccer-curious. It stars soccer icons including @Erling and @Cristiano, as well as celebrities like @KimKardashian and @itsyoungmiko Nike’s ambitious World Cup campaign comes amid a turnaround to restore its brand and reverse sluggish sales. It’s doubling down on soccer and the tournament as key parts of that effort. Instead of making a traditional commercial the centerpiece of its campaign, as it has in the past, Nike’s film sets the scene for the next 12 weeks of content. The ad is intentionally meta, said Wieden+Kennedy executive creative director Caleb Jensen: “We’re on the set of a modern production for a World Cup commercial, then it goes off the rails because the players don’t want to go along with the script.” Read more about the campaign at the 🔗 in bio
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adweek
How many celebrities and athletes did you spot in @Nike’s six-minute @FIFAWorldCup film? Created by @WiedenKennedy and directed by @dan.streit, Nike’s film is a chaotic, joyful anthem that attempts to win over both young, devoted fans and the soccer-curious. It stars soccer icons including @Erling and @Cristiano, as well as celebrities like @KimKardashian and @itsyoungmiko Nike’s ambitious World Cup campaign comes amid a turnaround to restore its brand and reverse sluggish sales. It’s doubling down on soccer and the tournament as key parts of that effort. Instead of making a traditional commercial the centerpiece of its campaign, as it has in the past, Nike’s film sets the scene for the next 12 weeks of content. The ad is intentionally meta, said Wieden+Kennedy executive creative director Caleb Jensen: “We’re on the set of a modern production for a World Cup commercial, then it goes off the rails because the players don’t want to go along with the script.” Read more about the campaign at the 🔗 in bio
We caught up with @lindshubbs and @imkylecooke at @cannes_lions about brand partnerships, personal brand, and... showers 🤭
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adweek
We caught up with @lindshubbs and @imkylecooke at @cannes_lions about brand partnerships, personal brand, and... showers 🤭
Excuse us while we 😭🥹 @AppleMusic captured @BadBunnyPR’s groundbreaking Super Bowl Halftime Show through the iPhone lenses of fans around the world and added another chapter in its long-running “Shot on iPhone” campaign. Created by @Apple’s in-house team, the film features footage from 23 photographers and cinematographers who used the iPhone 17 Pro to document unfiltered reactions of Bad Bunny fans watching his halftime show. Set to Bad Bunny’s “DtMF (DeBÍ TiRAR MáS FOToS)” the spot showcases intimate fan moments spanning 15 locations in 11 time zones, including Puerto Rico, San Francisco, Mexico City, São Paulo, Madrid, Seoul, and Tokyo. Read more at the 🔗 in bio.
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adweek
Excuse us while we 😭🥹 @AppleMusic captured @BadBunnyPR’s groundbreaking Super Bowl Halftime Show through the iPhone lenses of fans around the world and added another chapter in its long-running “Shot on iPhone” campaign. Created by @Apple’s in-house team, the film features footage from 23 photographers and cinematographers who used the iPhone 17 Pro to document unfiltered reactions of Bad Bunny fans watching his halftime show. Set to Bad Bunny’s “DtMF (DeBÍ TiRAR MáS FOToS)” the spot showcases intimate fan moments spanning 15 locations in 11 time zones, including Puerto Rico, San Francisco, Mexico City, São Paulo, Madrid, Seoul, and Tokyo. Read more at the 🔗 in bio.
Maybe Ben Affleck's new project isn't Argo level and that's okay!! In @Dunkin's teaser for its Super Bowl Ad, Affleck is in pitch mode with a few TV icons—@JenniferAniston and @MattLeBlanc from Friends and @jalexander1959 from Seinfeld—for his project titled “Network Pilot ‘95 v3." Do you think this will be another return of the Dunkings? All will be revealed on Sunday 👀 🔗 in bio for more on the teaser.
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adweek
Maybe Ben Affleck's new project isn't Argo level and that's okay!! In @Dunkin's teaser for its Super Bowl Ad, Affleck is in pitch mode with a few TV icons—@JenniferAniston and @MattLeBlanc from Friends and @jalexander1959 from Seinfeld—for his project titled “Network Pilot ‘95 v3." Do you think this will be another return of the Dunkings? All will be revealed on Sunday 👀 🔗 in bio for more on the teaser.
@MichelobUltra, the official beer sponsor of the @FIFAWorldCup, celebrated @LeoMessi's legendary career in an ad released soon after the final match on July 19. Created by @WKNYC and directed by @wiedenkennedy’s Zak DeLange, “Tab Closed” is a playful take on a bar tab. But instead of drink orders, the spot tallies Messi’s World Cup accomplishments, from matches won to goals scored to records broken. Michelob Ultra ran the creative on its digital and social channels and on @Telemundo following the post-game show, as well as on billboards in Times Square, which depicted Messi with the tab of his accolades. The @ABInBev brand also commissioned an artist named @andaluztheartist to paint a mural of Messi in the Little Argentina area in Queens, New York. “Messi’s World Cup career is almost impossible to sum up, which is exactly what made the idea so exciting. We took something as ordinary as closing out a bar tab and used it to itemize 20 years of extraordinary moments: goals, records, trophies, memories, and everything he’s meant to the game. The simplicity of the idea allowed the scale of his legacy to speak for itself,” said W+K New York copywriter Borja Eizmendi and art director Randy Diaz. Read more at the 🔗 in bio
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adweek
@MichelobUltra, the official beer sponsor of the @FIFAWorldCup, celebrated @LeoMessi's legendary career in an ad released soon after the final match on July 19. Created by @WKNYC and directed by @wiedenkennedy’s Zak DeLange, “Tab Closed” is a playful take on a bar tab. But instead of drink orders, the spot tallies Messi’s World Cup accomplishments, from matches won to goals scored to records broken. Michelob Ultra ran the creative on its digital and social channels and on @Telemundo following the post-game show, as well as on billboards in Times Square, which depicted Messi with the tab of his accolades. The @ABInBev brand also commissioned an artist named @andaluztheartist to paint a mural of Messi in the Little Argentina area in Queens, New York. “Messi’s World Cup career is almost impossible to sum up, which is exactly what made the idea so exciting. We took something as ordinary as closing out a bar tab and used it to itemize 20 years of extraordinary moments: goals, records, trophies, memories, and everything he’s meant to the game. The simplicity of the idea allowed the scale of his legacy to speak for itself,” said W+K New York copywriter Borja Eizmendi and art director Randy Diaz. Read more at the 🔗 in bio
Zohran Mamdani’s video team relies on improvisation more than you might think, making sure to prioritize the message and getting it across effectively. @nycmayor’s Creative Director for Video, Donald Borenstein, spoke to a crowd at Social Media Week about how he and his team approach social video shoots and why it's important to lean into the "imperfections," reframing them as opportunities. As many folks say, restriction is where creativity is born.
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adweek
Zohran Mamdani’s video team relies on improvisation more than you might think, making sure to prioritize the message and getting it across effectively. @nycmayor’s Creative Director for Video, Donald Borenstein, spoke to a crowd at Social Media Week about how he and his team approach social video shoots and why it's important to lean into the "imperfections," reframing them as opportunities. As many folks say, restriction is where creativity is born.

ADWEEK (@adweek) Instagram Stats & Analytics

ADWEEK (@adweek) has 636K Instagram followers with a 4.02% engagement rate over the past 12 months. Across 434 posts, ADWEEK received 1.93M total likes and 37.8M impressions, averaging 4.44K likes per post. This page tracks ADWEEK's performance metrics, top content, and engagement trends — updated daily.

ADWEEK (@adweek) Instagram Analytics FAQ

How many Instagram followers does ADWEEK have?+
ADWEEK (@adweek) has 636K Instagram followers as of September 2026.
What is ADWEEK's Instagram engagement rate?+
ADWEEK's Instagram engagement rate is 4.02% over the last 12 months, based on 434 posts.
How many likes does ADWEEK get on Instagram?+
ADWEEK received 1.93M total likes across 434 posts in the last 12 months, averaging 4.44K likes per post.
How many Instagram impressions does ADWEEK get?+
ADWEEK's Instagram content generated 37.8M total impressions over the last 12 months.