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followers
13.9M
impressions
2.00B
likes
82.3M
comments
554K
posts
638
engagement
4.21%
emv
$61.2M
Average per post
3.13M
Key Metrics
Impressions
monthly
Distributions
Content
251M
17.7M
227K
5mo ago
lego
Everyone wants a piece #HonestlyItsNotAI
#LEGO #LEGOFootball #FIFAWorldCup #EveryoneWantsAPiece
86.3M
3.45M
15.6K
5mo ago
lego
Incredible. Iconic. Heroic. But enough about our LEGO set.
@k.mbappe @cristiano @leomessi @vinijr
#LEGO #LEGOFootball #FIFAWorldCup #EveryoneWantsAPiece
39.4M
33.5K
130
10mo ago
lego
Oh, Nico's got jokes!
#LEGO #LEGOF1 #F1
38.1M
1.53M
6.55K
3mo ago
lego
¿Qué te parece, @LEGO?
What do you think, @LEGO?
#LEO
34.5M
1.38M
1.65K
9mo ago
lego
The Vegas cooldown car, as iconic as ever 🤩
And this time, it's made entirely of LEGO and driven by Terry Crews!
#F1 #Formula1 #LasVegasGP @terrycrews @lego
24.6M
106K
278
9mo ago
lego
✨NOW we’re ready for Las Vegas. ✨
#LEGO #F1 #LEGOF1 #LasVegasGP #Cadillac
20.8M
61.9K
706
3mo ago
lego
Where are you watching this from? Let's see how many corners of the globe this ball can reach! ⚽🌎
#LEGO #LEGOFootball #FIFAWorldCup #EveryoneWantsAPiece
20.3M
132K
320
3mo ago
lego
trading in our Beskar for brick 😏 #LEGOStarWars
20.2M
891K
7.33K
8mo ago
lego
Powered by the new LEGO® SMART Brick, the LEGO SMART PLAY™ system brings builds to life like never before. Learn more via the link in bio.
20.2M
807K
779
6mo ago
lego
Lewis and Charles’ helmets, recreated brick by brick 🧱
19.2M
41.9K
257
10mo ago
lego
POV: imagining all the sweet outfits you could flex knowing they’re made from 89% sugarcane 🕶️
Find out how we’re switching to sustainable without scrimping on quality in our bio.
18.2M
752K
4.36K
4mo ago
lego
Cristiano Ronaldo meets... LEGO Cristiano Ronaldo! 🇵🇹🚲
#CR7 #LEGO #Football #LEGOFootball #EveryoneWantsAPiece
18.2M
90.0K
444
6mo ago
lego
• 15 wins. 18 races. Pure domination. 🏆
• 900 horsepower. 19,000 RPM. A V10 symphony. 🔥
• Built to endure. Designed to conquer.
• Lap records that stood for over a decade. ⏱️
• The car that sealed a seventh world title. 🐎
17.6M
55.3K
706
5mo ago
lego
Treat your ears to a soothing LEGO sound bath. And nourish your mind (and soul) with the fact that 52% of the material we bought to make our bricks in 2025 came from renewable and recycled sources.
Find out how we’re using the mass balance approach to make the same quality bricks in our bio.
16.7M
1.55M
2.44K
2w ago
lego
Counting down to Doomsday, brick by brick.
Watch the LEGO Bricks recreation of the Avengers: Doomsday trailer now, and experience the film in theaters December 18th.
16.3M
107K
333
9mo ago
lego
What should we name our frozen friend? ⛄️
14.7M
59.4K
206
11mo ago
lego
From bull riding at the rodeo to racing down the track, this race weekend has it all! 🐂🤠🏁
#LEGO #F1 #LEGOF1 #USGP
14.3M
30.8K
217
7mo ago
lego
Beginning of the year and already feeling stretched 🙃 Our Minifigures go through the toughest tests to make sure they can play on and on.
14.0M
561K
1.12K
4mo ago
lego
Who can relate? 🐬✨💅
#iykyk #memes #LEGO
13.5M
542K
1.07K
8mo ago
lego
Are you ready to continue the final adventure into the upside down?
#LEGO #StrangerThings
LEGO (@lego) Instagram Stats & Analytics
LEGO (@lego) has 13.9M Instagram followers with a 4.21% engagement rate over the past 12 months. Across 638 posts, LEGO received 82.3M total likes and 1.43B impressions, averaging 129K likes per post. This page tracks LEGO's performance metrics, top content, and engagement trends — updated daily.
LEGO (@lego) Instagram Analytics FAQ
How many Instagram followers does LEGO have?+
LEGO (@lego) has 13.9M Instagram followers as of September 2026.
What is LEGO's Instagram engagement rate?+
LEGO's Instagram engagement rate is 4.21% over the last 12 months, based on 638 posts.
How many likes does LEGO get on Instagram?+
LEGO received 82.3M total likes across 638 posts in the last 12 months, averaging 129K likes per post.
How many Instagram impressions does LEGO get?+
LEGO's Instagram content generated 1.43B total impressions over the last 12 months.