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If you want to know about China’s 1%, you need to know about these 3 sisters. One loved money, one loved her country, and one loved power. 🇨🇳 Which one would you choose? 

[ China, China old money, elite, China maxxing, Taiwan, Song Sisters ]
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2mo ago
melanie.fann
If you want to know about China’s 1%, you need to know about these 3 sisters. One loved money, one loved her country, and one loved power. 🇨🇳 Which one would you choose? [ China, China old money, elite, China maxxing, Taiwan, Song Sisters ]
What does “luxury hospitality” mean for China’s 1%? ✨ save this for next time you’re in Asia 🤍

#china #luxuryhotels #asia #hospitalitydesign #oriental
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4mo ago
melanie.fann
What does “luxury hospitality” mean for China’s 1%? ✨ save this for next time you’re in Asia 🤍 #china #luxuryhotels #asia #hospitalitydesign #oriental
I fly 30-50 times/year ✈️ and let me tell you this 1 secret: airport is the best way to maximize surface area presence, which means you’re in a space with the highest density of touch point and human connection. ✨ Therefore, dressing elegantly is going to be the BIGGEST unlock of serendipity because you’ll never know who you might bump into that can CHANGE YOUR LIFE 🙏🏻

Now, if you want to know what I usually wear that’s elegant and comfortable, comment “elegant” and I’ll send you my list ✨ 

Bon voyage 🛫 🥂

[ airport, airport elegance, elegant, sweat pants, à la poubelle, summer attire, summer elegance, travel ]
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melanie.fann
I fly 30-50 times/year ✈️ and let me tell you this 1 secret: airport is the best way to maximize surface area presence, which means you’re in a space with the highest density of touch point and human connection. ✨ Therefore, dressing elegantly is going to be the BIGGEST unlock of serendipity because you’ll never know who you might bump into that can CHANGE YOUR LIFE 🙏🏻 Now, if you want to know what I usually wear that’s elegant and comfortable, comment “elegant” and I’ll send you my list ✨ Bon voyage 🛫 🥂 [ airport, airport elegance, elegant, sweat pants, à la poubelle, summer attire, summer elegance, travel ]
Have you ever wondered why wealthy parents don’t want their kids to be in #banking or #consulting 👀? Comment below “wealth” to get full access to the latest newsletter ✨

[ consulting, banking, IB, investment banking, Wall Street, Goldman Sachs, McKinsey, BCG, Morgan Stanley, Bain, career, nonlinear career ]
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melanie.fann
Have you ever wondered why wealthy parents don’t want their kids to be in #banking or #consulting 👀? Comment below “wealth” to get full access to the latest newsletter ✨ [ consulting, banking, IB, investment banking, Wall Street, Goldman Sachs, McKinsey, BCG, Morgan Stanley, Bain, career, nonlinear career ]
“China doesn’t want to be us anymore” - a French luxury heir said to me and he’s absolutely right 💯 

For 30 years, Western luxury sold China this one thing; the fantasy of looking European. But since 2024, China’s luxury market fell by ~18% and western maidens are closing stores. Even LVMH’s stock is down 📉 Now, what’s replacing it is “guochao”, because young, rich Chinese consumers are asking “how does it relate to us”? 

Comment “1%” to stay up to date and I’ll send you the newsletter 🤍 

[ China, luxury, Chinese luxury, China maxxing, fashion, retail, French luxury, LVMH, Kering, wealth transfer, Asia ]
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melanie.fann
“China doesn’t want to be us anymore” - a French luxury heir said to me and he’s absolutely right 💯 For 30 years, Western luxury sold China this one thing; the fantasy of looking European. But since 2024, China’s luxury market fell by ~18% and western maidens are closing stores. Even LVMH’s stock is down 📉 Now, what’s replacing it is “guochao”, because young, rich Chinese consumers are asking “how does it relate to us”? Comment “1%” to stay up to date and I’ll send you the newsletter 🤍 [ China, luxury, Chinese luxury, China maxxing, fashion, retail, French luxury, LVMH, Kering, wealth transfer, Asia ]
What does “Luxury” mean for China’s top 1%? 🇨🇳 

#luxury #china #chinafashion #fashion #luxury
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4mo ago
melanie.fann
What does “Luxury” mean for China’s top 1%? 🇨🇳 #luxury #china #chinafashion #fashion #luxury
Wha does “luxury” mean for China’s 1%? 🇨🇳 

#chinesefashion #luxury #fashion #asia
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melanie.fann
Wha does “luxury” mean for China’s 1%? 🇨🇳 #chinesefashion #luxury #fashion #asia
Is it just me or does serendipity always happen to you at airports too? Honestly every time I wear this dress from @louleneparis, I get the most random yet interesting conversations ✨ I absolutely love going to the airport in my elegant outfits❤️✈️

Where are you flying to next? 

[ airport, airport elegance, outfit, airport outfit, travel attire, elegance, euro summer, summering ]
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melanie.fann
Is it just me or does serendipity always happen to you at airports too? Honestly every time I wear this dress from @louleneparis, I get the most random yet interesting conversations ✨ I absolutely love going to the airport in my elegant outfits❤️✈️ Where are you flying to next? [ airport, airport elegance, outfit, airport outfit, travel attire, elegance, euro summer, summering ]
Which one are you? 👀 #venturecapital #career #venture #siliconvalley #techbro
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melanie.fann
Which one are you? 👀 #venturecapital #career #venture #siliconvalley #techbro
What happens when a Paris-based brand @lemaire offends its largest consumer group? 

What do you think about Lemaire’s new campaign strategy? ✨ 

[china] [chinamaxxing] [lemaire] [fashion] [frenchfashion] [luxury] [controversial] [chinesefashion]

#fashion #chinamaxxing #china #chinesefashion #frenchluxury
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What happens when a Paris-based brand @lemaire offends its largest consumer group? What do you think about Lemaire’s new campaign strategy? ✨ [china] [chinamaxxing] [lemaire] [fashion] [frenchfashion] [luxury] [controversial] [chinesefashion] #fashion #chinamaxxing #china #chinesefashion #frenchluxury
If you think China’s 1% is still buying from @loropiana and @therow, hmmm you might want to discover these brands ✨ 

[ China, China maxxing, China fashion, China luxury, Asia, luxury, brands, quiet luxury ]
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3mo ago
melanie.fann
If you think China’s 1% is still buying from @loropiana and @therow, hmmm you might want to discover these brands ✨ [ China, China maxxing, China fashion, China luxury, Asia, luxury, brands, quiet luxury ]
The loneliness epidemic in tech is so real 🤫 

[ tech, loneliness, loneliness epidemic, technology, Silicon Valley, San Francisco, SF ]
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3mo ago
melanie.fann
The loneliness epidemic in tech is so real 🤫 [ tech, loneliness, loneliness epidemic, technology, Silicon Valley, San Francisco, SF ]
If you think China’s 1% is still preferring The Ritz or Four Seasons, here are the 3 quiet luxury hotels the elites are keeping a secret 🤫 

#china #chinaluxury #luxuryhotel #asiahotel #luxuryhoteldubai 

[ Asia hotel, China hotel, quiet luxury hotel, Shanghai, Beijing ]
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melanie.fann
If you think China’s 1% is still preferring The Ritz or Four Seasons, here are the 3 quiet luxury hotels the elites are keeping a secret 🤫 #china #chinaluxury #luxuryhotel #asiahotel #luxuryhoteldubai [ Asia hotel, China hotel, quiet luxury hotel, Shanghai, Beijing ]
If you think the world’s 1% is still buying from @loropiana, then you need to meet @chapal1832. 

Now, I believe a sophisticated and elevated gentleman wears a brand that carries 3 qualities:
- story ✨
- heritage ✨
- craft ✨

Something that sets @chapal1832 from every other mainstream brand is its unique history. Not only did Chapal make overalls for the 🇫🇷 @frenchairforce, its Brooklyn factories also equipped the U.S. 🇺🇸 Army pilots with varnished sheepskin. 

The family also collectives vintage @ferrari 🏎️, which deeply inspired all of Chapal’s unique design, lining, and craft. 

From the 1970s, Chapal was one of the official makers of leather and fur for @dior and they are still independent to this day. They have their own tannery, artisan, and a traditional methods. 

✨The 1% doesn’t buy hype. They buy signal. 👇🏻 comment “CHAPAL” and I’ll send you my favorite pieces 👇🏻

[ luxury, French luxury, old money, quiet luxury, new money, heritage, brands, luxury brands, vintage, vintage jacket, leather, leather wear, Ferrari, planes, race car, new brands, billionaire, 1% ]
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1mo ago
melanie.fann
If you think the world’s 1% is still buying from @loropiana, then you need to meet @chapal1832. Now, I believe a sophisticated and elevated gentleman wears a brand that carries 3 qualities: - story ✨ - heritage ✨ - craft ✨ Something that sets @chapal1832 from every other mainstream brand is its unique history. Not only did Chapal make overalls for the 🇫🇷 @frenchairforce, its Brooklyn factories also equipped the U.S. 🇺🇸 Army pilots with varnished sheepskin. The family also collectives vintage @ferrari 🏎️, which deeply inspired all of Chapal’s unique design, lining, and craft. From the 1970s, Chapal was one of the official makers of leather and fur for @dior and they are still independent to this day. They have their own tannery, artisan, and a traditional methods. ✨The 1% doesn’t buy hype. They buy signal. 👇🏻 comment “CHAPAL” and I’ll send you my favorite pieces 👇🏻 [ luxury, French luxury, old money, quiet luxury, new money, heritage, brands, luxury brands, vintage, vintage jacket, leather, leather wear, Ferrari, planes, race car, new brands, billionaire, 1% ]
Just got off a 16 hour flight live from New York 🤍 today I’m breaking down why people will treat you better at the airport by simply dressing elegantly with these 2 business concepts I learned at @yale 📖 

The misconception is 1) men can’t dress elegantly at the airport, and 2) dressing elegantly is uncomfortable. I’ve made a guide for fellow men on how to dress well when traveling ✈️, comment “elegant” to get my hand-curated guide 🤍🩵

Luggage set from @tesporttravel 🤍

[ elegance, airport, airport elegance, men, men fashion, travel, international travel, outfit for plane, euro summer ]
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melanie.fann
Just got off a 16 hour flight live from New York 🤍 today I’m breaking down why people will treat you better at the airport by simply dressing elegantly with these 2 business concepts I learned at @yale 📖 The misconception is 1) men can’t dress elegantly at the airport, and 2) dressing elegantly is uncomfortable. I’ve made a guide for fellow men on how to dress well when traveling ✈️, comment “elegant” to get my hand-curated guide 🤍🩵 Luggage set from @tesporttravel 🤍 [ elegance, airport, airport elegance, men, men fashion, travel, international travel, outfit for plane, euro summer ]
The 1% of Silicon Valley will never tell you this 👀…

#siliconvalley #peptides #tech #vo2 #glp
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melanie.fann
The 1% of Silicon Valley will never tell you this 👀… #siliconvalley #peptides #tech #vo2 #glp
Luxury brands are treating YOU🫵🏻 the worst BECAUSE you are ✨high income, not yet rich✨ (HENRYs). You’re typically in banking, consulting, or work at a big tech, and this is why you can NEVER be allowed to feel special. 

You are the industry’s engine because you buy those entry-level bags, belts, perfume at full price, in high volume. Brands make you wait outside of the store, associates don’t seem to care about you, all because this is a business strategy ✨ called “Engineered Longing”. 

The rejection is the service 👀 have you ever experienced it when buying luxury goods? Comment down below and let me know. 

Wearing @louleneparis 

[ luxury, shopping, luxury brands, business strategy, exclusivity, branding, 1%, engineered longing, HENRYs ]
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1mo ago
melanie.fann
Luxury brands are treating YOU🫵🏻 the worst BECAUSE you are ✨high income, not yet rich✨ (HENRYs). You’re typically in banking, consulting, or work at a big tech, and this is why you can NEVER be allowed to feel special. You are the industry’s engine because you buy those entry-level bags, belts, perfume at full price, in high volume. Brands make you wait outside of the store, associates don’t seem to care about you, all because this is a business strategy ✨ called “Engineered Longing”. The rejection is the service 👀 have you ever experienced it when buying luxury goods? Comment down below and let me know. Wearing @louleneparis [ luxury, shopping, luxury brands, business strategy, exclusivity, branding, 1%, engineered longing, HENRYs ]
My French aristocrat friend is struggling financially because of the chateau he inherited, and he works harder than any banker I know. But, you’ll NEVER see it. He inherited a chateau and it’s a business he needs to run alone. 

Now, the interesting part is - he actively hides it and pretends to be the laziest person in Europe. 😂 why does he do that? Well, it’s the theory that Thorstein Veblen proposed “conspicuous leisure” ✨ for most of history, the ultimate proof of wealth is “not doing anything”. 

To a French aristocrat, leisure was the first luxury brand and he cannot afford to take it off. 

Would you want to inherit a chateau? Comment down below and let me know ✨

[ chateau, heir lives, French chateau, chateau life, generational, conspicuous leisure, Veblen, aristocrat, nobility, chateau wedding ]
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melanie.fann
My French aristocrat friend is struggling financially because of the chateau he inherited, and he works harder than any banker I know. But, you’ll NEVER see it. He inherited a chateau and it’s a business he needs to run alone. Now, the interesting part is - he actively hides it and pretends to be the laziest person in Europe. 😂 why does he do that? Well, it’s the theory that Thorstein Veblen proposed “conspicuous leisure” ✨ for most of history, the ultimate proof of wealth is “not doing anything”. To a French aristocrat, leisure was the first luxury brand and he cannot afford to take it off. Would you want to inherit a chateau? Comment down below and let me know ✨ [ chateau, heir lives, French chateau, chateau life, generational, conspicuous leisure, Veblen, aristocrat, nobility, chateau wedding ]
You’re an ambitious woman who’s been told by the society to chase after: good school, good job, luxury goods, vision board of experiences, to always be better. 

You chase after big titles, big salaries, prestigious name brands, but also deep down, you also just want a loving and supportive family and doing the things you love. ❤️ 

I get it and I’ve been there. Let me reintroduce: ✨Decoding the 1% ✨ I decode what the global 1% truly value - craft, taste, meaning, and the minds behind it all - so that you stop chasing after the wrong things. 

Now, as I always say, don’t be impressed by the wrong values 🤍

#decodingthe1%
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1mo ago
melanie.fann
You’re an ambitious woman who’s been told by the society to chase after: good school, good job, luxury goods, vision board of experiences, to always be better. You chase after big titles, big salaries, prestigious name brands, but also deep down, you also just want a loving and supportive family and doing the things you love. ❤️ I get it and I’ve been there. Let me reintroduce: ✨Decoding the 1% ✨ I decode what the global 1% truly value - craft, taste, meaning, and the minds behind it all - so that you stop chasing after the wrong things. Now, as I always say, don’t be impressed by the wrong values 🤍 #decodingthe1%
not all trust funds are structured the same, here are the differences between European vs Chinese trust fund babies 👶🏻 

[ trust fund, trust, heir]
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melanie.fann
not all trust funds are structured the same, here are the differences between European vs Chinese trust fund babies 👶🏻 [ trust fund, trust, heir]

Mélanie Candice Fan (@melanie.fann) Instagram Stats & Analytics

Mélanie Candice Fan (@melanie.fann) has 25.9K Instagram followers with a 4.21% engagement rate over the past 12 months. Across 128 posts, Mélanie Candice Fan received 53.1K total likes and 2.38M impressions, averaging 415 likes per post. This page tracks Mélanie Candice Fan's performance metrics, top content, and engagement trends — updated daily.

Mélanie Candice Fan (@melanie.fann) Instagram Analytics FAQ

How many Instagram followers does Mélanie Candice Fan have?+
Mélanie Candice Fan (@melanie.fann) has 25.9K Instagram followers as of September 2026.
What is Mélanie Candice Fan's Instagram engagement rate?+
Mélanie Candice Fan's Instagram engagement rate is 4.21% over the last 12 months, based on 128 posts.
How many likes does Mélanie Candice Fan get on Instagram?+
Mélanie Candice Fan received 53.1K total likes across 128 posts in the last 12 months, averaging 415 likes per post.
How many Instagram impressions does Mélanie Candice Fan get?+
Mélanie Candice Fan's Instagram content generated 2.38M total impressions over the last 12 months.