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followers
15.6M
impressions
1.04B
likes
31.1M
comments
377K
posts
237
engagement
2.38%
emv
$29.0M
Average per post
4.37M

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@tombrady (Tom Brady) has reached ultimate “unc” status (according to his son Benny) 😏

The football icon and Benny chat about how social media has changed the game for football recruiting (goodbye VHS tapes 👋) — plus who Benny would DM if he had access to his dad’s Instagram for a day 😎

It all goes down in the second episode of Carversations, our series where parents have conversations with their teens about how they’re using social media 🚗 Watch the full episode on our YouTube channel (link in bio).
76.3M
244K
6.74K
7mo ago
tombrady
@tombrady (Tom Brady) has reached ultimate “unc” status (according to his son Benny) 😏 The football icon and Benny chat about how social media has changed the game for football recruiting (goodbye VHS tapes 👋) — plus who Benny would DM if he had access to his dad’s Instagram for a day 😎 It all goes down in the second episode of Carversations, our series where parents have conversations with their teens about how they’re using social media 🚗 Watch the full episode on our YouTube channel (link in bio).
Iconic
43.4M
1.74M
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1mo ago
tombrady
Iconic
@tombrady still has it 🤝
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833K
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5mo ago
tombrady
@tombrady still has it 🤝
@tombrady’s first TD since 2023 🔥

Tune in to the @fanatics Flag Football Classic NOW on Fox Sports, Fox One, and Tubi.
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5mo ago
tombrady
@tombrady’s first TD since 2023 🔥 Tune in to the @fanatics Flag Football Classic NOW on Fox Sports, Fox One, and Tubi.
Round 100 of this never ending beef at Fanatics Fest 😭
33.3M
643K
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1mo ago
tombrady
Round 100 of this never ending beef at Fanatics Fest 😭
What a finale to one of the greatest month long sporting events we’ve ever seen. So happy to share it with my favorite crew.

To everyone who made this month what it was, friends, family, and the athletes from around the world who stepped in the arena… these are the memories we’ll be talking about for the rest of our lives and I’m glad I made them with you. 

Sports have given me everything. But watching this one from the other side reminded me why any of us fall in love with sports in the first place. Thank you for the memories @fifaworldcup , see you in 4 years!
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tombrady
What a finale to one of the greatest month long sporting events we’ve ever seen. So happy to share it with my favorite crew. To everyone who made this month what it was, friends, family, and the athletes from around the world who stepped in the arena… these are the memories we’ll be talking about for the rest of our lives and I’m glad I made them with you. Sports have given me everything. But watching this one from the other side reminded me why any of us fall in love with sports in the first place. Thank you for the memories @fifaworldcup , see you in 4 years!
One of the proudest days of my life, watching Jack walk across the stage, and graduate into the next chapter of what’s already an impressive life. You are an amazing son, brother, grandson, nephew, and friend amongst many other things. 

What makes me happiest is knowing who you are when no one is watching. The way you show up for your friends. The way you check on people having a hard day. The love you give our family, and the fact that you still let me win in 1v1 every once in a while. 

This isn’t an ending. It’s a starting line. Whatever you chase next we know you’ll find success in. Take the risks. Be kind. Be yourself. And know your family and friends are always right behind you cheering the loudest because you do the same for everybody else! We love you ❤️❤️❤️
27.4M
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tombrady
One of the proudest days of my life, watching Jack walk across the stage, and graduate into the next chapter of what’s already an impressive life. You are an amazing son, brother, grandson, nephew, and friend amongst many other things. What makes me happiest is knowing who you are when no one is watching. The way you show up for your friends. The way you check on people having a hard day. The love you give our family, and the fact that you still let me win in 1v1 every once in a while. This isn’t an ending. It’s a starting line. Whatever you chase next we know you’ll find success in. Take the risks. Be kind. Be yourself. And know your family and friends are always right behind you cheering the loudest because you do the same for everybody else! We love you ❤️❤️❤️
Happy 16th Birthday, my precious forever baby boy Benny! 🎉 You’re officially old enough to drive, but not old enough to stop texting me “Where r u?” at midnight.😜 You are kind and caring and thoughtful, you lead with your heart but you are also so funny and fun to be around and you make every room brighter. Proud doesn’t cover it, mostly I’m shocked you grew up so fast and somehow still haven’t learned to fold a laundry basket properly 😅😅. Here’s to more big moments, great grades, sports wins, and a slightly lighter Uber bill. And I know this next year will be your best year yet. We love you sooooo much. 🍰🚗💨
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9mo ago
tombrady
Happy 16th Birthday, my precious forever baby boy Benny! 🎉 You’re officially old enough to drive, but not old enough to stop texting me “Where r u?” at midnight.😜 You are kind and caring and thoughtful, you lead with your heart but you are also so funny and fun to be around and you make every room brighter. Proud doesn’t cover it, mostly I’m shocked you grew up so fast and somehow still haven’t learned to fold a laundry basket properly 😅😅. Here’s to more big moments, great grades, sports wins, and a slightly lighter Uber bill. And I know this next year will be your best year yet. We love you sooooo much. 🍰🚗💨
How to throw the football in heavy wind: Presented by @tombrady 🐐
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8mo ago
tombrady
How to throw the football in heavy wind: Presented by @tombrady 🐐
“Hey Meta, start recording.” Route running POV captured on @oakleymeta Vanguard. I’m coming for you @edelman11!
18.6M
133K
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9mo ago
tombrady
“Hey Meta, start recording.” Route running POV captured on @oakleymeta Vanguard. I’m coming for you @edelman11!
@tombrady will always have that feeling 🐐
18.6M
417K
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7mo ago
tombrady
@tombrady will always have that feeling 🐐
Not bad for 14 hours in Vegas!!! Got to work with my guy @ag_tb12 , prepped for this months @Fanatics Flag Football Classic with @michaelrubin , caught some fights at @ufc with @danawhite @seanshelby and @zuck, and celebrated with my guys @scottsartiano and @willmakris and @kingjames . Now back to the grind, LFG!
18.1M
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6mo ago
tombrady
Not bad for 14 hours in Vegas!!! Got to work with my guy @ag_tb12 , prepped for this months @Fanatics Flag Football Classic with @michaelrubin , caught some fights at @ufc with @danawhite @seanshelby and @zuck, and celebrated with my guys @scottsartiano and @willmakris and @kingjames . Now back to the grind, LFG!
Happy 13th birthday to my precious forever baby girl. A TEENAGER 🙌🏼🙌🏼🙌🏼I love you more than words can describe, and you are such a blessing to me and our family every single day. Your smile lights up my life, and hearing you laugh is my favorite soundtrack. I’m so proud of you and how hard you work in school and in your sports. You put your heart into everything you do. You’ve always been such a loving sister, granddaughter, niece, and cousin, bringing so much joy to everyone in our family. ❤️I can’t wait to see you thrive this coming year, growing into the incredible person you’re becoming. I love our adventures together, you’re the most amazing travel partner, and I’m equally impressed by your ability to turn every trip into an epic scavenger hunt for the best ice cream or matcha latte. :)) I can’t wait for all the fun memories still ahead. ❤️❤️❤️
18.1M
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9mo ago
tombrady
Happy 13th birthday to my precious forever baby girl. A TEENAGER 🙌🏼🙌🏼🙌🏼I love you more than words can describe, and you are such a blessing to me and our family every single day. Your smile lights up my life, and hearing you laugh is my favorite soundtrack. I’m so proud of you and how hard you work in school and in your sports. You put your heart into everything you do. You’ve always been such a loving sister, granddaughter, niece, and cousin, bringing so much joy to everyone in our family. ❤️I can’t wait to see you thrive this coming year, growing into the incredible person you’re becoming. I love our adventures together, you’re the most amazing travel partner, and I’m equally impressed by your ability to turn every trip into an epic scavenger hunt for the best ice cream or matcha latte. :)) I can’t wait for all the fun memories still ahead. ❤️❤️❤️
Schools out, vibes are high, just missing our super senior Jack… Can’t wait to celebrate your graduation with you 🌴🌴🌴
17.7M
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3mo ago
tombrady
Schools out, vibes are high, just missing our super senior Jack… Can’t wait to celebrate your graduation with you 🌴🌴🌴
What an atmosphere yesterday for the @fifaworldcup with @michaelrubin and the whole @fanatics family. We saw a great match between @brasil and @equipedumaroc and I think both might find their way into the knockouts! 

At @cardvaultbytombrady we always talk about how sports are truly the one thing that you can’t replicate. The energy in the stadium yesterday was a perfect example of that. So proud to see how passionately fans from around the world are showing up for this tournament. @gianni_infantino and the team at @FIFA have truly outdone themselves and are still just getting started. Hope to get to more games soon. In the meantime I’ll be glued to @foxsports 😂
17.1M
682K
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2mo ago
tombrady
What an atmosphere yesterday for the @fifaworldcup with @michaelrubin and the whole @fanatics family. We saw a great match between @brasil and @equipedumaroc and I think both might find their way into the knockouts! At @cardvaultbytombrady we always talk about how sports are truly the one thing that you can’t replicate. The energy in the stadium yesterday was a perfect example of that. So proud to see how passionately fans from around the world are showing up for this tournament. @gianni_infantino and the team at @FIFA have truly outdone themselves and are still just getting started. Hope to get to more games soon. In the meantime I’ll be glued to @foxsports 😂
Justin Bieber (@lilbieber) and @tombrady take on the shooting challenge at @fanaticsfest! 🤩
16.1M
239K
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1mo ago
tombrady
Justin Bieber (@lilbieber) and @tombrady take on the shooting challenge at @fanaticsfest! 🤩
Speed’s athleticism is ridiculous 😤

(via @ishowspeed)
15.6M
312K
2.52K
11mo ago
tombrady
Speed’s athleticism is ridiculous 😤 (via @ishowspeed)
Had to rise from the dead (retirement 😭) for @fanatics games.
15.1M
605K
3.65K
1mo ago
tombrady
Had to rise from the dead (retirement 😭) for @fanatics games.
What a special thanksgiving weekend with the people I love most! Laughing, playing, eating too much… and enjoying our family and football and tradition in the state of Michigan. I am so blessed to work with the best team at @foxsports delivering a great game between the Lions and the Packers.

Working with Kevin Burkhardt and Erin Andrews and Tom Rinaldi and Dean Blandino and our entire crew made last Thursday so much fun. And then to travel shortly down the road to Ann Arbor to watch the most athletic Brady family member to ever play at Michigan, my niece Hannah, who plays for the Wolverines Volleyball team, and spend time with all of my extended family made this one of the best Thanksgivings ever.

It’s always such a special experience being on the Michigan campus, especially now that I don’t have to take finals anymore! 😜 We got to go to the big house to see Michigan football take on a great Ohio State team 😡 And to see so many former teammates and friends meant the
world to me. I’m so appreciative and grateful for all the incredible memories and relationships that have been created since I started at Michigan in 1995.

And to share that experience and all those memories with my kids was a dream come true. The game didn’t quite turn out the way we hoped (I still maintain it was a touchback!🤣) But the sun always comes up the next day, and to realize that it was one of the best weekends of my life, surrounded by the love of my parents, meant the world to me. I look forward to coming back soon and to finishing the NFL season strong and creating more unforgettable memories with this crew. Sending my love and gratitude to you all and I hope you had an incredible Thanksgiving as well. Even the people in Columbus 😉
14.6M
585K
2.75K
9mo ago
tombrady
What a special thanksgiving weekend with the people I love most! Laughing, playing, eating too much… and enjoying our family and football and tradition in the state of Michigan. I am so blessed to work with the best team at @foxsports delivering a great game between the Lions and the Packers. Working with Kevin Burkhardt and Erin Andrews and Tom Rinaldi and Dean Blandino and our entire crew made last Thursday so much fun. And then to travel shortly down the road to Ann Arbor to watch the most athletic Brady family member to ever play at Michigan, my niece Hannah, who plays for the Wolverines Volleyball team, and spend time with all of my extended family made this one of the best Thanksgivings ever. It’s always such a special experience being on the Michigan campus, especially now that I don’t have to take finals anymore! 😜 We got to go to the big house to see Michigan football take on a great Ohio State team 😡 And to see so many former teammates and friends meant the world to me. I’m so appreciative and grateful for all the incredible memories and relationships that have been created since I started at Michigan in 1995. And to share that experience and all those memories with my kids was a dream come true. The game didn’t quite turn out the way we hoped (I still maintain it was a touchback!🤣) But the sun always comes up the next day, and to realize that it was one of the best weekends of my life, surrounded by the love of my parents, meant the world to me. I look forward to coming back soon and to finishing the NFL season strong and creating more unforgettable memories with this crew. Sending my love and gratitude to you all and I hope you had an incredible Thanksgiving as well. Even the people in Columbus 😉
@tombrady teaches Jimmy how to perfect his throw! 🏈 #FallonTonight
14.5M
615K
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5mo ago
tombrady
@tombrady teaches Jimmy how to perfect his throw! 🏈 #FallonTonight

Tom Brady (@tombrady) Instagram Stats & Analytics

Tom Brady (@tombrady) has 15.6M Instagram followers with a 2.38% engagement rate over the past 12 months. Across 237 posts, Tom Brady received 31.1M total likes and 602M impressions, averaging 131K likes per post. This page tracks Tom Brady's performance metrics, top content, and engagement trends — updated daily.

Tom Brady (@tombrady) Instagram Analytics FAQ

How many Instagram followers does Tom Brady have?+
Tom Brady (@tombrady) has 15.6M Instagram followers as of September 2026.
What is Tom Brady's Instagram engagement rate?+
Tom Brady's Instagram engagement rate is 2.38% over the last 12 months, based on 237 posts.
How many likes does Tom Brady get on Instagram?+
Tom Brady received 31.1M total likes across 237 posts in the last 12 months, averaging 131K likes per post.
How many Instagram impressions does Tom Brady get?+
Tom Brady's Instagram content generated 602M total impressions over the last 12 months.