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followers
29.7M
impressions
1.72B
likes
78.5M
comments
529K
posts
360
engagement
5.51%
emv
$54.8M
Average per post
4.79M
Key Metrics
Impressions
monthly
Distributions
Content
135M
7.20M
96.1K
2mo ago
adidas
Me acompañaron desde el principio. ¡¡Vamos una vez más!! 🩵🇦🇷 Esta Copa del Mundo, ¡con mis botines El Último Tango de @adidasfootball!
You’ve been with me since the beginning. Let’s go one more time!! 🩵🇦🇷 This World Cup, in my El Último Tango @adidasfootball boots!
89.5M
3.58M
11.8K
3mo ago
adidas
20 years after the first dance.
a sixth FIFA World Cup.
ready for El Último Tango. 🩵🔁
20 años después del primer baile.
una sexta Copa Mundial de la FIFA.
listos para El último tango. 🩵🔁
introducing the Leo Messi Último Tango collection, available now. 🔗
83.6M
4.74M
17.8K
4mo ago
adidas
So... who’s up next?
Y ahora… ¿quién sigue? #YouGotThis
75.3M
3.00M
34.5K
4mo ago
adidas
In this Backyard, it’s “win or go home,” and this crew hasn’t left since the 90’s.
Where there’s a pitch, there’s a legend.
#YouGotThis
53.1M
3.96M
24.3K
2mo ago
adidas
LIONEL ANDRÉS MESSI 🐐
⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️+⚽️
#YouGotThis
40.9M
1.64M
19.3K
2mo ago
adidas
tango forever 💃 🐐
#YouGotThis
40.3M
1.61M
5.54K
2mo ago
adidas
the greatest of all time. 🐐
el más grande de todos los tiempos. 🐐
#YouGotThis
38.5M
1.79M
7.53K
7mo ago
adidas
De niños siempre nos preguntan qué queremos ser cuando seamos grandes, como si hubiera solo una respuesta. Por qué elegir una sola cosa, cuando todo es possible.
BadBo.
38.2M
2.01M
5.64K
2mo ago
adidas
🔟 on the back of the jersey
🔟 consecutive FIFA World Cup wins
only one Lionel Messi 🫶
🔟 en la camiseta
🔟 victorias consecutivas en Copas Mundiales de la FIFA
solo un Lionel Messi 🫶
#YouGotThis
35.8M
1.43M
4.41K
11mo ago
adidas
bonne nuit.
33.9M
2.38M
4.71K
4mo ago
adidas
“How many people know about this?” #YouGotThis
31.4M
1.26M
4.28K
11mo ago
adidas
it’s already iconic. we’re ready. ⚽️🏆🤝 #fifaworldcup
31.2M
1.25M
5.40K
1mo ago
adidas
IT DOESN’T GET BETTER THAN THIS 🤩
23.9M
957K
2.74K
11mo ago
adidas
the stage is hers, the trophies too 🏆🏆🏆
el escenario es suyo, los trofeos también 🏆🏆🏆
23.5M
939K
3.91K
1w ago
adidas
a journey that will last forever. 🇦🇷
gracias por este viaje, Leo 🩵
21.3M
851K
5.90K
1mo ago
adidas
LEO IS FOREVER. 🐐
20.1M
2.13M
5.81K
2mo ago
adidas
he danced. the world watched. 🐐
✅ joint top scorer in FIFA World Cup history
✅ first-ever FIFA World Cup hat-trick
✅ 200th Argentina appearance
✅ record-extending 27th FIFA World Cup appearance
19.7M
787K
1.77K
3mo ago
adidas
🏆 ROYALTY 🏆
the back to back champions.
#YouGotThis
19.1M
763K
5.46K
11mo ago
adidas
introducing: TRIONDA
the Official Match Ball of the 2026 FIFA World Cup. 🇨🇦🇺🇸🇲🇽
#FIFAWORLDCUP
18.2M
727K
2.57K
1mo ago
adidas
⚽ All set for tonight.
Preparado para hoy.✨
@adidasfootball | @adidas
adidas (@adidas) Instagram Stats & Analytics
adidas (@adidas) has 29.7M Instagram followers with a 5.51% engagement rate over the past 12 months. Across 360 posts, adidas received 78.5M total likes and 653M impressions, averaging 218K likes per post. This page tracks adidas's performance metrics, top content, and engagement trends — updated daily.
adidas (@adidas) Instagram Analytics FAQ
How many Instagram followers does adidas have?+
adidas (@adidas) has 29.7M Instagram followers as of September 2026.
What is adidas's Instagram engagement rate?+
adidas's Instagram engagement rate is 5.51% over the last 12 months, based on 360 posts.
How many likes does adidas get on Instagram?+
adidas received 78.5M total likes across 360 posts in the last 12 months, averaging 218K likes per post.
How many Instagram impressions does adidas get?+
adidas's Instagram content generated 653M total impressions over the last 12 months.